Let’s talk Growth.
Fractional growth leadership is built for founders and CEOs who are serious about scaling revenue. If you’re ready to achieve measurable growth today, while also building long-term enterprise value, it may be time to start the conversation.
Fewer Clients. More Results.
I’m Betsy Crozier, your Fractional Chief Growth Officer.
I help founders, owner-operators and CEOs unlock measurable revenue growth without the cost of a full-time executive or the limitations of a one size fits all agency. My work is hands-on, results-driven, and designed to accelerate both immediate revenue lift and long-term value.
I work directly with founders and fully integrate with your team (which is why I only take on a select 2–3 businesses at a time).
When we work together, you’re not hiring a consultant who writes a report and walks away, or delivers a one-size-fits-all playbook; you’re gaining a growth partner fully invested in your team and your results.
What we do (and do well)
Revenue First & Long Term Value
Strategies that deliver immediate revenue lift, reduce customer acquisition costs, and use your ad spend more efficiently to create sustainable growth.
Revenue growth isn’t just about quick wins, it’s about building a foundation that compounds. By aligning marketing strategy with operational efficiency, every campaign is designed to accelerate cash flow now while creating long-term enterprise value. This means more predictable revenue, healthier margins, and systems that keep working even as your business scales.
Data & Artificial Intelligence
Growth today requires more than intuition—it demands intelligence. By combining advanced data insights with Artificial Intelligence, we help you understand your customers more clearly, prioritize the ones most likely to buy, and create smarter strategies that drive sustainable revenue.
This isn’t about adding another tool. It’s about integrating AI into the way your business operates—optimizing decisions, improving lead flow, and reducing acquisition costs while elevating the customer experience. The result is a business that runs leaner, scales faster, and engages customers with precision.
Execution & Integration
This isn’t consulting and it’s not an agency model. As a fractional growth officer, I embed directly into your team as an executive partner, working alongside you and your leaders to drive growth. You’re not handed a generic playbook or passed down to junior staff; you get direct access to me and execution done by me personally.
By working inside your business, I adapt quickly, build the systems your team actually needs, and ensure strategies are carried through with precision. Along the way, I train and align your team so the growth we create isn’t temporary, it becomes part of how your business operates. The result is true partnership: executive-level insight paired with hands-on execution.
Meet Betsy.
“Our mission together is clear - capture your immediate wins, lower your acquisition costs and build lasting enterprise value.”
Betsy has spent the last decade building, scaling, and advising digital-first companies.
Her career began two decades ago as the first member of the Active.com consumer marketing division, where she helped pioneer strategies for digital audience growth, before founding a luxury menswear brand that retailed at Saks Fifth Avenue.
She later played an integral role in creating the concept of “database reactivation” campaigns—now a core growth lever across the industry—and was part of the mastermind where GoHighLevel first launched their business.
Her clients include HighLevel’s top affiliates, their very first customer and even the Ministry of Tourism for foreing countries.
Betsy has taken startups from zero to multimillion-dollar revenue in under two years, guided agencies through successful exits, and played an integral role in scaling multiple 8-figure companies.